The Services are intended for individuals who are 18 years of age or older. By using the Services, you represent and warrant that you are at least 18 years old. We do not knowingly collect, keep, or maintain personal information from people under the age of 18. The App and Website are not directed toward people under the age of 18. If you are under the age of 18, then we ask that you please do not access, visit, or use the App, Website, or Services in any manner or at any time.

The information we collect is required in order to provide you with the Services. When you register for the Website or download the App and create an account, we collect user entered and submitted information to identify you such as your name, phone number, and email address. As part of your profile completion, we will also collect photos and other distinguishing profile information. We may also record and collect video screening calls and meetings. Authorized employees and contractors may be permitted to access your personal information, but this is only to provide you the Services. We will not disclose your personal information, photos, or identifying information, without your consent, to any Family First users, nor theirs to you. You may opt-in to allowing Family First to share your profile photo and profile details (“profile sharing”) on the App. Opting-in to profile sharing will require your express consent via an “opt-in” checkbox made available during onboarding, and you may opt-out at any time. Please see the Terms of Use for more information regarding our App profile sharing opt-in feature. When you use the Website, App, or the Services, some additional information is automatically collected such as your Internet Protocol (IP) address, browser type, browser language, visit time, referring website addresses, profile information, aggregated user data, and cookie information. We may also collect information about your mobile device and internet connection, including the device's unique device identifier, operating system, mobile network information, and the device's telephone number. The App also may access metadata and other information associated with other files stored on your device. This may include, for example, photographs, audio and video clips, personal contacts, and address book information. This App does not collect real-time information about the location of your device. We use this information and data to manage and maintain the App and Website, track usage, improve the App and Website, and prevent click fraud. We use this information and data to manage and maintain the Website, track usage, improve the Website, and prevent click fraud. We record user IP addresses for monitoring and security purposes. We may use standard online technologies, such as tracking pixels or cookies, to track your use of the App or Website. We may also include tracking pixels and web beacons in advertisements or promotions. The information we may collect from tracking pixels and web beacons enables us to custom tailor the App and Website and our Services. It also allows us to measure the general effectiveness of the content on the Family First App, Websites, and our advertising, to verify Users, and perform other activities. Sensitive Information. You may provide us with information that is considered "sensitive" under applicable law, including but not limited to religious beliefs, sexual orientation, ethnicity, and political views. We may also record and collect video screening calls of you, as well as information provided in response to user surveys and assessments. We only use this information to provide the Services to you. By providing this information, you agree that we may store, process, and use such data to provide the Services. You may change, delete, or update your information by accessing your profile at any time. Non-personally-identifiable and aggregated information may be shared with third parties. These third parties might include, but are not limited to, advertisers, partners, affiliates and investors. We may also use this non-personally-identifiable and aggregated information to provide advertisements to our users and to provide more effective services overall. Such services may include promotional campaigns implemented via the use of bulk promotional SMS texts - aka "short code program". Any customer data obtained through the short code program will not be shared with any third-parties for their marketing reasons/purposes. We may also allow for third parties, including but not limited to advertising companies, to advertise on our App and Website. Advertising companies and other third parties may use their own tracking technologies (such as cookies) to gather and collect information about users who view, interact, or engage with their advertisements or promotions. We also reserve the right to share your information, personal or non-personal, with authorized service providers that may perform specific services or processes on our behalf. Such services may include, but are not limited to, customer service, customer support, and marketing, business, sales, or promotional contest assistance offered through our App, Website, or Services. To the extent permitted by law, we contractually restrict these third parties from using your personal information for any purpose other than providing the Service. If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions. However, please note that if you choose to block cookies, this could affect certain features on our App or Website. If you log into your Family First account, or otherwise access the Services through a third-party site, certain information regarding your actions on the App or Website or through the Services may be automatically shared with the connected site. For information on how such third-party sites will use and share your information and the options you may have in connection therewith, please review the privacy policy for the applicable site. We are not responsible for the actions of service providers, social networks, or other third parties not affiliated with Family First, nor are we responsible for any additional information you provide directly to such third parties. We encourage you to become familiar with their privacy practices before disclosing information directly to any such parties. Nothing herein restricts the sharing of aggregated or anonymized information, which may be shared with third parties without your consent.

These California-specific disclosures apply solely to individual residents of the State of California, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”). In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it. For purposes of this section, the term “Personal Information” has the meaning given to “personal data,” “Personal Information,” or other similar terms in the CCPA and does not include information exempted from the scope of the CCPA, such as publicly available information. “Sensitive Personal Information” has the meaning given to such term in the CCPA. Your Privacy Rights. We do not “sell” or “share” Personal Information as those terms are defined in the CCPA (and have not done so during the prior 12 months). We do not engage in any “Profiling” (as such term is defined under the CCPA) in furtherance of decisions that produce legal or similarly significant effects about you, where regulated by the CCPA. We also do not use or disclose Sensitive Personal Information for purposes that California residents have a right to limit under the CCPA, and where required by applicable law, we obtain your consent before we collect Sensitive Personal Information from you. Information/Know. You may request that we confirm whether or not we are processing your Personal Information and request the following information about how we have collected and used your Personal Information during the past 12 months: The categories of Personal Information that we have collected. The categories of sources from which we collected Personal Information. The business or commercial purpose for collecting Personal Information. The categories of third parties with which we share Personal Information. The categories of Personal Information that we disclosed for a business purpose. The categories of third parties to whom the Personal Information was disclosed for a business purpose. Access. You may request a copy of the Personal Information that we have collected about you. Appeal. You may have the right to appeal our denial of any request validly submitted. Correction. You may ask us to correct inaccurate Personal Information that we have collected about you. Deletion. You may ask us to delete certain Personal Information that we have collected from you. Non-discrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by applicable law. Exercising your rights. If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws. To verify your identity, we may require government identification, a declaration under penalty of perjury, or other information, where permitted by law. California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. If you wish to find out about any rights you may have under California Civil Code section 1798.83, you can contact us as set forth in "Contact Us" below. In addition, under California law, operators of online services are required to disclose how they respond to “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information of a consumer over time and across third party online services, to the extent the operator engages in that collection. At this time, we do not track our Users’ personal information over time and across third-party online services. This law also requires operators of online services to disclose whether third parties may collect personal information about their users’ online activities over time and across different online services when the users use the operator’s service. We do not knowingly permit third parties to collect personal information about an individual User’s online activities over time and across different online services when using the App.

We may also use, store, and/or disclose your personal information: in response to a subpoena, court order, investigative demand, or request for cooperation by law enforcement, legal authorities, or government agencies; to enforce our Terms of Use or other policies; to defend ourselves against legal claims, or exercise our legal rights; to prevent, investigate, or take action against illegal activity, fraud, suspected fraud, or violation of the Terms of Use; to defend our employees, our company, our safety, or our users; to comply with legal data retention obligations, including without limitation tax and accounting legal requirements and documents evidencing our compliance with applicable law; to support our customer care decisions, enforce our rights, and enable us to defend ourselves in the event of a claim, in anticipation of potential litigation, and for the establishment, exercise, or defense of legal claims; to prevent users who were banned or people who were found to be under the age of 18 from opening a new account; in connection with the sale of our business, a merger, acquisition, consolidation, proprietary information sale, asset sale, or large corporate transaction; or in the event Family First files for bankruptcy.

We retain the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. Your consent to such purposes remains valid after termination of your relationship with us. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research, statistical, or other purposes in which case we may use this information indefinitely without further notice to you.

We want to help you to feel comfortable and confident using the Family First Services. We follow generally accepted standards to protect the information submitted to us, both during transmission and once we receive it. Our data is accessed, transmitted, recorded, encrypted, and secured via best practices according to web and cloud computing standards. These transmittal and storage standards are applied to all data received and managed by Family First, including personal information and web traffic. In reality, however, no method of electronic transmission or storage is 100% secure. Therefore, even though we take efforts to secure your information, we do not guarantee or promise that your communications or personal information will always remain safe and secure. In particular, email sent to the App or Website may not be secure, and you should therefore take special care in deciding what information you send to the App or Website via email or other electronic means. TO THE EXTENT PERMITTED BY LAW, WE DISCLAIM LIABILITY FOR ANY THEFT, LOSS, OR INTERCEPTION OF OR ANY UNAUTHORIZED ACCESS OR DAMAGE TO ANY DATA OR COMMUNICATIONS. BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS. You are responsible for all uses of our Services by any person using your password. Please advise us immediately if you believe your password has been misused.

You may use the following options for removing your information from our email database if you wish to opt out of receiving promotional emails and newsletters. Click on the "unsubscribe" link on the bottom of the email; or Send mail to postal address below under “Questions, Drop Us a Line” letting us know which promotional emails you wish to opt-out of. For any services that allow you to control which emails you receive, go to the email settings page from your account home page, and un-check the undesired promotions.

We provide users the following options for changing and modifying information previously submitted: For any services where you have an account page, you may change your credit card (if applicable), email address, password, and other information from the account settings or preferences page; or You can send an email to: customersuccess@Family First.com or mail to the postal address listed below providing your account information and specifying which information you wish to update.